When it comes to growing, a local business SEO services in Brampton, Toronto and Mississauga is very effective to produce great lead generation results. Instead of casting a worldwide net for generating traffic to your business website, local Search Engine Optimization service target only the most relevant and hyper-local leads.
With local search engine optimization services, all your marketing budget is only spent attracting the leads from the areas where you offer your services.
So, for example, if you’re a legal consultant based in Ontario, with the help of local SEO services, you’ll be able to attract Ontario-based legal leads.
All your efforts will be geared toward just your target location/s and not on mass high-scale marketing campaigns.
Let’s first understand what local SEO is all about.
Hi there! I’m a bike messenger by day, aspiring actor by night, and this is my website. I live in Los Angeles, have a great dog named Jack, and I like piña coladas. (And gettin’ caught in the rain.)
…or something like this:
The XYZ Doohickey Company was founded in 1971, and has been providing quality doohickeys to the public ever since. Located in Gotham City, XYZ employs over 2,000 people and does all kinds of awesome things for the Gotham community.
As a new WordPress user, you should go to your dashboard to delete this page and create new pages for your content. Have fun!
ON-PAGE LOCAL SEO
One of the key things we do as part of our local SEO services in Brampton, Mississauga, GTA, Ontario or Canada is that we optimize your website to show up in the search results for your target local keywords.
Suppose you offer legal services in Ontario. So, to as part of our local SEO services, we’ll localize your website so that it shows up when someone looks for Ontario-based legal services on Google and Google Maps (if you haven’t claimed your business listing page, click here to claim your page now).
So, There are many ways to do this.
For this, first, we localize your website’s on-page SEO elements like your homepage’s title, the title of your services page, the meta-description texts of your site’s key pages and so on.
The idea is to tell both the search engines and users that you aren’t just a legal services-based business but that you’re a legal services-based offering local legal services throughout Ontario and thereby making you relevant to both the search engines as well as users.
There are hundreds of things to do when optimizing a website for local searches in Brampton, Toronto, Mississauga, Ontario and Canada. These include:
- Adding your address to your website
- Adding a “location/address” page to your website
- Building different local services pages to target audiences from your different target cities
- Optimizing your content for localization (This basically means adapting your content, so it becomes more local). For example, converting your article on “how to hire legal services” to “how to hire legal services in Ontario“ or “how to find the best legal services in Ontario” etc.).
- Creating new content with a focus on the intent (for example, writing blog posts like “free legal consulting in Ontario.“
And so on.
OFF-PAGE LOCAL SEO
After website localization (of performing on-page local SEO on your website), we move to off-page SEO.
As part of our off-page local SEO services, we build local backlinks to your website. In local backlink building, we find a bunch of local and relevant directories and other relevant business websites that can link back to your website.
The idea is to grow a rich network of local backlinks that the search engines can use to understand that you’re a relevant local business provider.
In addition to guest posting, we recommend backlink building activities like participating in or sponsoring local events (so you can get backlinks from your profiles pages back to your local business website) and more.